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MediaMedia & Experiential
Times Passion Trails: Curating Experiential Journeys
Campaign branding, experiential storytelling, and high-engagement digital content for flagship curated travel expeditions.
100% Sold Out
Trail Bookings
24M+
Campaign Impressions
6.8%
Engagement Rate
Client: Times of India (TOI)
01. The Problem
The Friction & Strategic Dilemma
Scaling demand for niche, high-value experiential trails led by domain icons across photography, cycling, and heritage.
02. Strategic Execution
The CI360 Solution Architecture
Produced episodic documentary teasers, interactive microsites, and targeted digital storytelling across Times media properties.
03. Full Deliverables Scope
Everything Deployed
Documentary Teasers
Microsite UI/UX
Social Storytelling
Direct Lead Funnels
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