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FMCGFMCG & Beverages
Zelu: High-Velocity Beverage Brand Creation
Complete can packaging architecture, youth subculture positioning, and national retail distribution launch.
1.2M+
First Quarter Units Sold
4,500+
Retail Outlets Stocked
14M+
Social Video Views
Client: Zelu Energy Drink
01. The Problem
The Friction & Strategic Dilemma
Breaking into the saturated energy drink category dominated by global legacy players with commoditized marketing.
02. Strategic Execution
The CI360 Solution Architecture
Created an edgy, neon-infused visual architecture and creator-led social storm celebrating extreme athletes and esports communities.
03. Full Deliverables Scope
Everything Deployed
Packaging Design
Brand Positioning
3D Can Renders
Influencer Media Storm
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