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NGONGO, Healthcare & Public Advocacy
Shatayu: The Gift of Life Organ Donation Crusade
Nationwide organ donation pledge drives, emotional hospital films, and corporate CSR donor activations.
125,000+
Organ Donation Pledges
80+
Corporate CSR Partners
12M+
Documentary Views
Client: Shatayu NGO
01. The Problem
The Friction & Strategic Dilemma
Overcoming deep-seated social taboos and misinformation surrounding organ donation across urban and semi-urban communities.
02. Strategic Execution
The CI360 Solution Architecture
Created moving documentary short films of donor families and transplant recipients, coupled with 1-click digital pledge forms.
03. Full Deliverables Scope
Everything Deployed
Documentary Short Films
1-Click Pledge Platform
Corporate CSR Kits
Public Awareness Drives
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