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FMCGFMCG & Healthy Foods
Peanutji: High-Protein Healthy Snacking Brand Launch
Vibrant snacking brand identity, pouch packaging design, and quick-commerce supermarket shelf domination.
450K+
Monthly Pouches Sold
36%
Quick-Commerce Repeat Rate
8.2M
Social Video Views
Client: Peanutji
01. The Problem
The Friction & Strategic Dilemma
Positioning humble roasted peanuts as an aspirational, healthy everyday protein snack for young professionals.
02. Strategic Execution
The CI360 Solution Architecture
Crafted bold illustrative packaging, executed humorous social media shorts, and coordinated Zepto/Blinkit quick-commerce banners.
03. Full Deliverables Scope
Everything Deployed
Packaging Design
Brand Tone of Voice
Quick-Commerce Ads
Social Video Production
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